This document was last updated on the 17th January 2014
1. Non-personal Data
1.1 Analytical Tools
Ground Up Games may use tools or third party analytical software to automatically collect and use certain non-personal data that does not directly identify you.
In order to develop and analyse the use of its Services Ground Up Games may use the Flurry analytics tool. Analytics companies may access anonymous data (such as your IP address or device ID) to help us understand how Services are used. They use this data solely on our behalf. They do not share it except in aggregate form; no data is shared as to any individual user. If you wish to opt-out from Flurry analytics, please follow this link: http://www.flurry.com/resources/privacy.html.
1.2. Cookies, beacons and tracking
The Services may use “cookies” and other technologies such as pixel tags, locally shared objects, clear GIFs and web beacons. Ground Up Games treats information collected by cookies and similar technologies as non-personal data.
1.3. Location Data
To the extent Ground Up Games makes location enabled Services available and you use such Services, Ground Up Games may collect and process your location data to provide location related Services and advertisements. For example, some add-ons or offers may be available at dedicated locations.
Ground Up Games may use various technologies to determine location, such as GPS, Wi-Fi or other network-based data such as IP address.
2. Personal Data
Likely situations when you make personal data available to Ground Up Games include, but are not limited to: (i) registration for Services, including leader boards; (ii) subscribing to newsletters; (iii) requesting technical support; and (iv) otherwise through use of Ground Up Games' Services where personal data is required for use and/or participation.
The types of personal data used vary depending on the type of activity you are engaged in. The personal data Ground Up Games may collect, process and use may include, but are not limited to: your name; screen/user name; login ID or third party service ID and e-mail address.
Ground Up Games may use personal and non-personal data, both individually and combined together, for the purposes of analysing usage of the Services, providing customer and technical support, managing and providing Services (including managing advertisement serving), customizing Ground Up Games' communications and to help further develop & improve Services.
Ground Up Games may use your personal data to send messages to you with informative and/or commercial content about its own or third party Services, new features, special offers and information updates.
2.1 Public Information
You may choose to disclose data about yourself in the course of contributing user generated content to the Services.
Any data that you disclose in any of these forums, blogs, chats or the like will become public information, and there is no expectation of privacy or confidentiality.
2.2. Social Media and Friends Data
Certain features of the Services may be able to connect to your social networking sites to obtain additional information about you. In such cases, Ground Up Games may be able to collect certain information from your social networking profile when your social networking site permits it, and when you consent to allow your social networking site to make that information available. This information may include, but is not limited to: your name; profile picture; gender; user ID; email address; your country; your language; your time zone; the organizations and links on your profile page; the names and profile pictures of your social networking site “friends” and other information you have included in your social networking site profile. Ground Up Games may associate and/or combine as well as use information it has collected and/or obtained through such social networking sites.
2.3 Financial Data
Ground Up Games does not use or store any form of User financial data; including but not limited to: credit card details or PayPal account information.
3. Ad Serving Technology
Ground Up Games reserves the right to use and disclose the collected non-personal data for purposes of advertisement by Ground Up Games or Ground Up Games' partners and contractors.
Ground Up Games may employ third party ad serving technologies that use certain methods to collect information as a result of ad serving through Services.
Ground Up Games or third parties operating the ad serving technology may use demographic and location information as well as information logged from your hardware or device to ensure that appropriate advertising is presented within the Service. Ground Up Games or third parties may collect and use data for this purpose including, but not limited to IP address (including but not limited to for purposes of determining your coarse location), Device ID, MAC, software, applications, hardware, browser information, internet and on-line usage information and in-game information.
Ground Up Games may display to you behaviourally targeted advertising. If you wish to "opt out" of certain targeted advertising, please visit http://www.youradchoices.com and/or www.networkadvertising.org. Please note that the links above may not reach all Ground Up Games' advertising partners and certain behaviourally targeted advertising may still be displayed to you. If you want to be certain that no behaviourally targeted advertisements are not displayed to you, please do not use or access the Services.
Additionally please note that if you “opt out” it does not mean that you will no longer receive advertising. It just means that the advertising you see displayed will not be customized to you and your interests and may be less relevant to you.
4. Protecting your Information
Ground Up Games adopts appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and other data stored as part of our Services.
Irrespective of the above, Ground Up Games may still retain some of the data to the extent such retention is necessary to resolve disputes, enforce User agreements, and comply with technical and legal requirements and constraints related to the security, integrity, and operation of Services.
Information we collect may be stored or processed on computers located in any country where we do business.
5. Access and Correction
Ground Up Games will provide you with the ability to request access to and correction or deletion of certain information we have about you, such as your contact information. Your right to access, amend, or delete personal information may be limited in some circumstances.
6. Children’s Privacy
7. Links to Other Websites, Games, or Services
8. Disclosure and Transfer of Personal Data
To operate the Services, we also may make identifiable and anonymous information available to third parties in these limited circumstances: (i) with your express consent, (ii) if we are required to do so by law or legal process, (iii) to law enforcement authorities or other government officials, (iv) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss or in connection with an investigation of suspected or actual illegal activity, or (v) if necessary to protect the vital interests of another individual (such as to prevent death, bodily harm, or serious damage to property), or (vi) to any successor or purchaser in a merger, acquisition, liquidation, dissolution or sale of assets. Your consent will not be required for disclosure in these cases, but we will attempt to notify you, to the extent permitted by law to do so.