Privacy Policy

This document was last updated on the 17th January 2014

Ground Up Games Pty Ltd ("Ground Up Games") respects your concerns regarding privacy. Ground Up Games has adopted this privacy policy ("Privacy Policy") in order to explain how it collects, stores, shares and uses information collected in connection with Ground Up Games' website, games, products and services (together "Services"). All Ground Up Games' Services are governed by this Privacy Policy and by using or accessing a Service You give consent to the processing, use and disclosure of your data. Please do not install or use the Services if you do not agree to this Privacy Policy.

Ground Up Games has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the top of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications. Your continued use of Services will signify your acceptance of the changes to this Privacy Policy.

Should you have any questions relating to this Privacy Policy, please contact us via our contact page and select the "Privacy Policy Enquiry" category.


1. Non-personal Data

For the purposes of this Privacy Policy, “non-personal data” means information that does not directly identify you. Additionally, non-personal data means “aggregate” and “de-personalized” information, which is data Ground Up Games collects about the use of its Services, from which any personally identifiable data has been removed.


1.1 Analytical Tools

Ground Up Games  may use tools or third party analytical software to automatically collect and use certain non-personal data that does not directly identify you.

In order to develop and analyse the use of its Services Ground Up Games may use the Flurry analytics tool. Analytics companies may access anonymous data (such as your IP address or device ID) to help us understand how Services are used. They use this data solely on our behalf. They do not share it except in aggregate form; no data is shared as to any individual user. If you wish to opt-out from Flurry analytics, please follow this link:


1.2. Cookies, beacons and tracking

The Services may use “cookies” and other technologies such as pixel tags, locally shared objects, clear GIFs and web beacons. Ground Up Games treats information collected by cookies and similar technologies as non-personal data.


1.3. Location Data

To the extent Ground Up Games makes location enabled Services available and you use such Services, Ground Up Games may collect and process your location data to provide location related Services and advertisements. For example, some add-ons or offers may be available at dedicated locations.

Ground Up Games may use various technologies to determine location, such as GPS, Wi-Fi or other network-based data such as IP address.

Your GPS geo-location is not accessed without your consent. Notwithstanding Ground Up Games' partners who are providing location related parts of the Service, Ground Up Games will not share your GPS geo-location with third parties without your consent. To the extent Ground Up Games makes available GPS geo-location to third parties in accordance with this Privacy Policy, it will be provided anonymously.


2. Personal Data

For purposes of this Privacy Policy, “personal data” means personally identifiable information that specifically identifies you as an individual.
Likely situations when you make personal data available to Ground Up Games include, but are not limited to: (i) registration for Services, including leader boards; (ii) subscribing to newsletters; (iii) requesting technical support; and (iv) otherwise through use of Ground Up Games' Services where personal data is required for use and/or participation.

The types of personal data used vary depending on the type of activity you are engaged in. The personal data Ground Up Games may collect, process and use may include, but are not limited to: your name; screen/user name; login ID or third party service ID and  e-mail address.
Ground Up Games may use personal and non-personal data, both individually and combined together, for the purposes of analysing usage of the Services, providing customer and technical support, managing and providing Services (including managing advertisement serving), customizing Ground Up Games' communications and to help further develop & improve Services.

Ground Up  Games may use your personal data to send messages to you with informative and/or commercial content about its own or third party Services, new features, special offers and information updates.


2.1 Public Information

You may choose to disclose data about yourself in the course of contributing user generated content to the Services.

Any data that you disclose in any of these forums, blogs, chats or the like will become public information, and there is no expectation of privacy or confidentiality.


2.2. Social Media and Friends Data

Certain features of the Services may be able to connect to your social networking sites to obtain additional information about you. In such cases, Ground Up Games may be able to collect certain information from your social networking profile when your social networking site permits it, and when you consent to allow your social networking site to make that information available. This information may include, but is not limited to: your name; profile picture; gender; user ID; email address; your country; your language; your time zone; the organizations and links on your profile page; the names and profile pictures of your social networking site “friends” and other information you have included in your social networking site profile. Ground Up Games may associate and/or combine as well as use information it has collected and/or obtained through such social networking sites.


2.3 Financial Data

Ground Up Games does not use or store any form of User financial data; including but not limited to: credit card details or PayPal account information.


3. Ad Serving Technology

Ground Up Games reserves the right to use and disclose the collected non-personal data for purposes of advertisement by Ground Up Games or Ground Up Games' partners and contractors.

Ground Up Games may employ third party ad serving technologies that use certain methods to collect information as a result of ad serving through Services.

Ground Up Games or third parties operating the ad serving technology may use demographic and location information as well as information logged from your hardware or device to ensure that appropriate advertising is presented within the Service. Ground Up Games or third parties may collect and use data for this purpose including, but not limited to IP address (including but not limited to for purposes of determining your coarse location), Device ID, MAC, software, applications, hardware, browser information, internet and on-line usage information and in-game information.

The foregoing data may be used and disclosed in accordance with this Privacy Policy and the privacy policy of the company providing the ad serving technology.
Ground Up Games may display to you behaviourally targeted advertising. If you wish to "opt out" of certain targeted advertising, please visit and/or Please note that the links above may not reach all Ground Up Games' advertising partners and certain behaviourally targeted advertising may still be displayed to you. If you want to be certain that no behaviourally targeted advertisements are not displayed to you, please do not use or access the Services.

Additionally please note that if you “opt out” it does not mean that you will no longer receive advertising. It just means that the advertising you see displayed will not be customized to you and your interests and may be less relevant to you.


4. Protecting your Information

 Ground Up Games adopts appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and other data stored as part of our Services.

Ground Up Games retains the data collected pursuant to this Privacy Policy for the period necessary to fulfil the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law. Thereafter if the collected data is no longer needed for purposes specified in this Privacy Policy, Ground Up Games deletes all aforementioned data in its possession within a reasonable timeframe.

Irrespective of the above, Ground Up Games may still retain some of the data to the extent such retention is necessary to resolve disputes, enforce User agreements, and comply with technical and legal requirements and constraints related to the security, integrity, and operation of Services.
Information we collect may be stored or processed on computers located in any country where we do business.


5. Access and Correction

Ground Up Games will provide you with the ability to request access to and correction or deletion of certain information we have about you, such as your contact information. Your right to access, amend, or delete personal information may be limited in some circumstances.

Please submit your request via our contact page and select the "Privacy Policy Enquiry" category. Please include your name, email address, postal address and a description of the information that you would like to access, correct or delete so that we may respond appropriately and promptly.


6. Children’s Privacy

Ground Up Games does not intentionally collect personal information from children through our Services. If you are under 13 years of age or are a minor in your country of residence, please ask your legal guardian's permission to use or access the Services. We encourage parents and/or guardians to play an active role in their children's online experience at all times. If you are the parent or guardian of a child and you believe that we have inadvertently received personal information about that child, please contact us via our contact page and select the "Privacy Policy Enquiry" category. We will promptly delete the information from our records.


7. Links to Other Websites, Games, or Services

Ground Up Games may provide links to other websites, games and services for your convenience and information. These websites, games and services are operated by organizations not affiliated with Ground Up Games, so we cannot control and are not responsible for their content, operation, or privacy practices. Those organizations will have their own privacy policies, which we strongly suggest you review. The Ground Up Games' Privacy Policy does not apply to third party websites, games and services under any circumstances.


8. Disclosure and Transfer of Personal Data

To operate the Services, we also may make identifiable and anonymous information available to third parties in these limited circumstances: (i) with your express consent, (ii) if we are required to do so by law or legal process, (iii) to law enforcement authorities or other government officials, (iv) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss or in connection with an investigation of suspected or actual illegal activity, or (v) if necessary to protect the vital interests of another individual (such as to prevent death, bodily harm, or serious damage to property), or (vi) to any successor or purchaser in a merger, acquisition, liquidation, dissolution or sale of assets. Your consent will not be required for disclosure in these cases, but we will attempt to notify you, to the extent permitted by law to do so.


Ground Up Games © 2014